Editorial Principles

Core Standards

• Every published piece should have a stable URL, a clear headline, and a visible date.
• Articles should carry a named author with a profile, not a vague team label by default.
• Opinion and analysis should be labeled as such when the piece is interpretive.
• Visuals should clarify the subject, not just decorate the page.
• Updates that materially change the meaning of a piece should be noted transparently.

Article Checklist

• Use a headline that says what happened instead of teasing the reader with vague phrasing.
• Add a feature image sized well enough to earn large thumbnails in search surfaces.
• Keep publication and modification timestamps accurate.
• Prefer direct references, screenshots, or original context over derivative rewrites.
• Use one primary tag or section consistently so section pages stay coherent.

Ghost Publishing Conventions

On Ghost, popolipopo uses staff author profiles, public tags for stable section pages, and feature images on article pages. These conventions make the publication easier to crawl, easier to understand, and easier to trust.

What We Avoid

• Anonymous aggregation that adds no clear value.
• Headlines that conceal the subject until the last word.
• Publishing the same angle repeatedly under near-duplicate URLs.
• Auto-generated filler content with no editorial review.
• Removing context from quoted material in a way that distorts meaning.